Chip HeathChip Heath is a professor of organizational behavior in the Graduate School of
Business at Stanford University. He lives in Los Gatos,
California.
Dan Heath is a consultant to the Policy Programs at the Aspen Institute. A former researcher at Harvard Business School, he is co-founder of Thinkwell, an innovative new-media company. He lives in Raleigh, North Carolina.
Website |
Books by Chip Heath
Made to Stick: Why Some Ideas Survive and Others Die
Random House
2008-10-31
