The Game-Changer: How You Can Drive Revenue and Profit Growth with Innovation

A.G. Lafley and Ram Charan

Crown,  April 2008


How You Can Increase and Sustain Organic Revenue and Profit Growth . . . Whether You're Running an Entire Company or In Your First Management Job


Over the past seven years, Procter & Gamble has tripled profits; significantly improved organic revenue growth, cash flow, and operating margins; and averaged earnings per share growth of 12 percent. How?

A.G. Lafley and his leadership team have integrated innovation into everything P&G does and created new customers and new markets.

Through eye-opening stories A. G. Lafley and Ram Charan show how P&G and companies such as Honeywell, Nokia, LEGO, GE, HP, and DuPont have become game-changers. Their inspiring lessons can help you learn how to:
  • Make consumers and customers the boss, not the CEO or the management team
  • Innovate to grow a mature business
  • Develop higher growth, higher margin businesses
  • Create new customers and new markets
  • Revitalize a business model
  • Reach outside your own business and tap into the abundant brainpower and creativity of the world
  • Integrate innovation into the mainstream of your managerial decision making
  • Manage risk
  • Become a leader of innovation
We live in a world of unprecedented change, increasing global competitiveness, and the very real threat of commoditization. Innovation in this world is the best way to win -- arguably the only way to really win. Innovation is not a separate, discrete activity but the job of everyone in a leadership position and the integral, central driving force for any business that wants to grow organically and succeed on a sustained basis.

This is a game-changing book that helps you redefine your leadership and improve your management game.

hardcover | ISBN: 9780307381736 | Publication Date: April 2008

Reviews:
"A. G. Lafley has made Procter & Gamble great again."
--The Economist

"Of all the firms on the 2007 ranking of the 'World's Most Innovative Companies,' few are more closely associated with today's innovation zeitgeist than . . .  Procter & Gamble . . . now famous for its open approach to innovation."
--BusinessWeek

"Lafley brought a whole lot of creativity and rigor to P&G's innovation process."
--Fortune magazine

"A. G. Lafley has reenergized a venerable giant . . . with a style and energy that will be the subject of business school cases for years to come."
--Chief Executive magazine

"The proof of Lafley's approach is plain enough . . . P&G has not only doubled the number of new products . . . but also more than doubled its portfolio of billion-dollar brands and its stock price."
--U.S. News & World Report

"Ram Charan is the most influential consultant alive."
--Fortune magazine

"Ram has this rare ability to distill meaningful from meaningless."
--Jack Welch

"Among the world's most sought after CEO advisers."
--BusinessWeek

"Ram Charan is my 'secret weapon' . . . constantly providing depth to issues, not just answers."
--Ivan Seidenberg, chairman and CEO of Verizon Communications

"Ram Charan knows more about corporate America than anyone."
--Dick Harrington, CEO of The Thomson Corporation