Online Marketing for Busy Authors: A Step-by-Step Guide
Berrett-Koehler Publishers, April 2016
"Fauzia Burke has been on the web promoting books from the very beginning . . . She knows exactly what kinds of web promotion will drive book sales, and doesn't waste your time or money with distractions."
-- Madeline McIntosh, President, Penguin Publishing Group
There has truly never been a better time to be an author. For the first time, you have direct access to your readers via the Internet -- you can create a community eagerly awaiting your next book (and telling their friends about it too). But where do you start? How do sort through the dizzying range of online options? Where is it most worth spending your time -- what is a "must do" and what is a "might do"?
Enter Fauzia Burke, a digital book marketing pioneer and friend of overwhelmed writers everywhere. She not only makes the job of building your online brand doable, but she proves that it can be fun and fulfilling, too.
Burke takes authors step by step through the process of identifying their unique personal brand, defining their audience, clarifying their aspirations and goals, and setting priorities. Once that foundation is established, she walks you through the process of developing a personalized, sustainable long-term online marketing plan. She offers advice on designing a successful website, building a mailing list of super fans, blogging, creating an engagement strategy for social media, and more.
"Once you build your brand," Burke writes, "no one can take it away from you." Your digital brand is a conversation about your book that builds your community one relationship at a time. By following Burke's expert advice, any author can conquer the Internet and still get their next manuscript in on time.
For more information please visit http://www.fauziaburke.com
paperback | ISBN: 9781626567856 | Publication Date: April 2016
Reviews:
"Online Marketing for Busy Authors" provides the questions and structure to help time-starved authors prioritize and refine their marketing strategies." Small Business Trends
"Nothing in this book is patronizing, nor does it expect a level of marketing knowledge. To quote Goldilocks, its just right." Tap Dancing Spiders
"Authors will get a good high-level picture of what online marketing entails and nudge them in the right direction." Non Fiction Book Reviews
"I loved the simplicity yet power in this book. I highly recommend it." Terry Whalin
"Gold nuggets galore." She Would Read
"This is a terrific book for authors interested in utilizing online resources for promoting their writings." Margo Kelly
"This small book is packed with tips, advice, suggestions and literal steps to plan and implement a marketing plan for authors." Bev Scott
"In clear and concise prose, Fauzia Burke distills her 20 years of experience marketing authors online to accessible steps that even the uninitiated can use." Alisha Solan
Praise for Fauzia Burke
Authors
"Fauzia delivered more than I imagined was possible, plus she's
fun to work with."
-- Alan Alda, award winning actor and author of two New
York Times bestsellers
"I've known Fauzia for over twenty years, and I can honestly say
that no one knows more about the ins and outs of online marketing
for books. Fauzia gives authors the practical advice they need to
find as wide an audience as possible for their books."
-- R. J. Palacio, author of The New York Times
bestseller, Wonder
"Fauzia Burke is intelligent, well connected, and effective. With
her considered online publicity campaigns, she reaches the parts
of the media that conventional PR either doesn't understand, or
wrongly ignores."
-- Charles Spencer, author of Killers of the King
and other bestselling books
"In these days, an author needs a steady, capable guide to
navigate the many difficulties of getting books seen and heard.
Fauzia Burke and her small but mighty team offer not only smart
thinking when it comes to online marketing but support and
friendship every step of the way. Fauzia's hands-on and kind
approach works and the steps she has outlined in her book will
help any author build a base of readers.
She's simply the best."
-- Jan Jarboe Russell, author of The New York Times
Bestseller The Train To Crystal City
"Fauzia creativity and diligent commitment to online publicity and
social media are unsurpassed. Unequivocally, she is the premier
"Go-To" online marketer."
-- Former U.S. Senator Bill Bradley, author of We Can
All Do Better
Publishers
"Fauzia Burke has been on the web promoting books from the very
beginning, and I have consistently admired her perfect balance of
creativity with practicality. She knows exactly what kinds of web
promotion will drive book sales, and doesn't waste your time or
money with distractions. She gets results, and is also a pleasure
to work with."
-- Madeline McIntosh, President, Penguin Publishing Group
"Fauzia Burke was talking about online marketing years before the
rest of us even knew what that meant, and she continues to lead
the way. We should consider ourselves lucky that she is as
generous in sharing her hard-won knowledge as she is ahead of the
curve in gaining it."
-- Bob Miller, President and Publisher of Flatiron
Books/Macmillan
"Always innovative and effective, I have no reservations in
recommending Fauzia Burke."
-- Judith Curr, President and Publisher, Atria Publishing
Group/Simon & Schuster
"Fauzia Burke knows better than anyone how to utilize the broad
and sometimes confusing array of digital marketing tools on behalf
of books."
-- Walter Weintz, Chief Marketing & Sales Officer,
Workman Publishing
"Fauzia Burke is one of the most innovative marketing experts in
the publishing industry. Her tireless dedication to her clients,
paired with her tenacity for exploring new marketing
opportunities, is unmatched in my view. Her arsenal is highly
sought after and she brings positive, pragmatic, and powerful
expertise to any author's table."
-- Kate Rados, Director, Community Development for The
Crown Publishing Group, a division of Penguin Random House LLC.
Agents
"With her industry savvy, creative thinking, passion for online PR
and brand development, and boundless energy, Fauzia is a true
asset to any author."
-- Sandra Dijkstra β Literary Agent and Founder of Sandra
Dijkstra Literary Agency
"When it comes to publicizing a book on the web, nobody has the
range and expertise of Fauzia Burke."
-- Larry J. Kirshbaum β Literary Agent with The Waxman
Leavell Literary Agency
"Fauzia Burke is an industry leader in the world of online
publicity and marketing . I have recommended Fauzia to many
clients, with total confidence , and they have all been thrilled
with the results."
-- Wendy Sherman, Literary Agent and Founder of Wendy
Sherman Associates
"Armed with years of experience, Fauzia has been successfully
pioneering the world of online marketing to help authors connect
with their readers, and produce terrific, long lasting results."
-- Amy Hughes, Literary Agent with Dunow, Carlson &
Lerner Literary Agency