Sales 2.0: Improve Business Results Using Innovative Sales Practices and Technology
Wiley, December 2008
The high-tech revolution that brought us the Internet and online communication has changed the way people talk to each other and how they buy the products they need. But it hasn't led to a revolution in sales strategies. Despite the explosion of online products and changing customer buying habits, the sales profession still lacks an innovative set of sales practices that really work in the new reality.
Enter Sales 2.0, a newer, better way to identify and communicate with
today's customers. It's the art of sales with updated best practices
for predictable, measurable selling in today's online world. It's not
just about using new technology to sell. It's about what works best in
concert with Web 2.0 -- customer-centric sales processes, strong
relationships, and the strategic allocation of sales resources for
maximum profitability.
In Sales 2.0, authors Seley
and Holloway demystify the emerging Sales 2.0 trend and provide a
framework that business leaders and sales professionals can use to
implement it in their organizations. They explain why traditional sales
tactics no longer work and why you should change the way you sell. They
explore Sales 2.0 in practice and showcase four industry-leading
companies currently using Sales 2.0 successfully and profitably. They
show you how to align your sales resources with customer opportunities
to create better sales force deployment and territory coverage. That
means segmenting your sales process steps, customers, and opportunities
and using the most profitable sales channel or communication medium to
engage more buyers.
Ideal for sales teams in any industry, Sales 2.0
finally marries Web 2.0 technologies with the innovative sales
practices those technologies enable, resulting in improved sales
productivity and results. The business of sales is changing; whether
your business changes with it will determine your long-term success.
hardcover | ISBN: 9780470373750 | Publication Date: December 2008
Reviews:
"As founder of Oracle's telephone sales group, Anneke Seley pioneered today's modern selling techniques."
--Marc Benioff, Founder and CEO, salesforce.com
"Sales 2.0 is a major trend that is approaching the tipping point.
Seley and Holloway have written the rare business strategy book that is
immediately actionable. It's mandatory reading for sales professionals
and business leaders alike."
--Geoffrey Moore, Best-Selling Author of Crossing the Chasm, Dealing with Darwin, and other books
"Anneke has been an innovator in maximizing the efficiency and
effectiveness of sales organizations, from the introduction of
telesales channels to Web 2.0 communities, and has dramatically
improved the way business is done."
--Craig Conway, Former CEO, PeopleSoft
"The authors have been at the forefront of creating and defining the
Sales 2.0 phenomenon and show you how to make money and achieve
exceptional ROI with this approach."
--John Luongo, Former CEO, the Vantive Corporation
"No sales executive wakes up and says 'How do I reach more customers in
a more expensive way?' Implementing strategies and technologies that
allow you to be more competitive is the key to success. If you are
concerned with long-term success and viability of your organization and
maintaining the pulse of your customer, you must read this book."
--Rudy Corsi, Senior Vice President, OracleDirect and Operations, Oracle Corporation
"As a former Sales 1.0 professional, I can vouch for the fact that
Sales 2.0 works. Since adopting a Sales 2.0 approach to selling, I have
achieved increases in quota attainment as well as predictability in
sales forecasts."
--Stu Schmidt, Vice President of Solutions Sales, Cisco WebEx
